Video Marketing - Iconic Business Solutions Malawi

If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.

Video marketing can be used for everything from building customer support, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.

Video Marketing Iconic Business Solutions Malawi
Brand Videos Video Marketing Iconic Business Solutions Malawi
How Video Marketing Works

Creating video marketing is pretty simple: We create a video for your brand, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of our marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement. We will do just that for you.

To develop your video marketing strategy, we’ll want to:

Allocate resources

We are going to designate some budget for the video according to your requirements and needs and we will involve our video marketing guru (or, better, team) – as well as time to create it.

Tell your stories

Storytelling has never been as important as it is in video, so we first brainstorm: What stories do you want to tell? How will you tell them? we also add our advice to how best we can produce the video.


It’s not enough to simply tell your stories; you must also engage your audience while you do so. How will you make your stories interesting? What will hook your audience? How would they want it to be like.

Keep it short.

There’s no set length for marketing videos (although there are recommendations), but we advise that shorter is better. Be ruthless with your editing. Cut, cut, cut out everything extraneous. Attention spans are short, so make the best of what you get.


Then we publish your videos far and wide – embed them in your website, uploaded to Google-owned YouTube, and on all your social media channels or send it to the media houses of your choice etc. Then, promote, promote, promote.


After that we track metrics and stats, to determine which videos are doing the the best – and why. This is the only method that will tell whether success is being made or not. Then, we send you weekly and monthly reports based on the performance.

We do the following Animation / Video Marketing

Pasting a paper ad on a tree to promote your business is a thing of the past. But what if you heard that simply posting written content on a blog isn’t enough to cut it either? In a perfect world, posting blog posts sprinkled with keywords would be enough to grant you endless number one spots and attracting more leads.

Unfortunately, in our modern-day world of marketing, that’s not the case. Today marketing your business must go beyond putting words on a page. According to Forbes, 65 percent of us are visual learners. Though well written, insightful blog posts do have the power to bring in leads, incorporating videos in your marketing efforts can expedite the process. Video is 50 times more likely to get organic page ranks in Google than plain text.

Listed below are seven of the best videos to incorporate into your marketing plan for every step of the buyer’s journey.

Brand Videos

We create these type of videos to help introduce yourself to your viewers. Tell your audience the story of your brand, rave about your core values, and convince them your company is unique and worth their time and money. The best way to differentiate your brand video from others like it is through animation. Animation offers numerous possibility to show your brand off in a creative way. It provides visual and emotional stimulation and leaves the viewer in a good mood. We create animations / videos that are short, fun, and unique

Product review Videos

These videos are your company’s chance to put your money where your mouth is. Nothing promotes a product or service better than showing it in action to highlight its benefits. Experts found out that 57 percent of consumers are more confident in making a purchase online after watching a product video. Reviewing and proving the superiority of your own product is one way to spin these videos, but another is to review products that aren’t from your line, but could still be useful to your customers.

Explainer Videos

Thesew videos is to do just that—explain something. These can include anything from sharing helpful tips, walking the viewer through an activity, or teaching them how to solve a difficult problem. Explainer videos are great for home service companies. If someone who is unfamiliar with carpentry and is looking for a quick fix to a problem in their home, a video is a great, easy way to show them a solution. They’ll have a much easier time following a step-by-step instructional video than a written list of steps to take.

Vlog / Webinar

It takes more than just written words on a blog page to catch someone’s attention. Vlogs and webinars, on the other hand, are enough to do it. Vlogs and webinars give you the chance to go in depth about topics without worrying that your reader’s eyes will go away from your page’s sea of giant paragraphs. Creating weekly or monthly vlogs on various topics could get you a loyal audience and following, eager to tune in for the next installment.Webinars give you the opportunity to host Q&A sessions with clients, product demos with customers, or even interviews with other thought leaders in your industry. Think of them as free live events that offer valuable insight to those watching.


A potential buyer is expecting you to talk up your company as the best. But when they hear someone who isn’t connected to your brand talk highly of it, they’re more likely to trust its superiority. A great way to acquire these testimonials is during an in-store event, tradeshow, or after the release of your latest project. Seek out excited attendees who are eager to share their satisfaction about your products with others. If you’ve been acquiring testimonials already from past clients, reaching out to those happy customers works as well.

Company Culture Videos

Customers love good products, but even more than that, they love good products that come from good places.According to Social Media Today, brands that inspire a higher emotional intensity receive 3 times as much word-of-mouth marketing as less emotionally connected brands. Using video to show the world the faces behind your business is a great way for customers to relate and form a personal connection to your brand. Company culture videos humanize your brand and if viewers enjoy it, you’ll be more likely to gain brand advocates who willingly share your message.These videos can include anything, from a tour of the office to a slice-of-life employee interview, a company outing, or anything else that showcases your company’s unique dynamic.

What project should we create for you today ?
Your satisfaction and our experience is what brings us on top. We do not just work and say bye! But we always provide assistance and give value that you deserve.

Request A Free Quote For Your Video Project
[wpforms id="289"]
Why-do-i-need-a-Website-Iconic-Business Solutions Malawi
Other Services
Mobile and Web App icon

Mobile & Web Apps

We provide WordPress and Shared Web Hosting Plan. Iconic Web and Graphics do this at an affordable price..

Digital Marketing icon

Digital Marketing

Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision...

Video Marketing icon

Video Marketing

Video marketing can be used for everything from building customer support, to promoting your brand..

Graphic Design icon

Graphic Design

Iconic Web and Graphics experts possess a general knowledge of all types of graphic design in order to create design elements ..

Web Hosting Icon

Web Hosting & Tools

Web hosting is the service that makes your website available to be viewed by others on the Internet..

Web Design icon

Web Design

Our objective and goal is to bring the most recognizable and modern solutions to the world web market..