If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.
Video marketing can be used for everything from building customer support, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
Creating video marketing is pretty simple: We create a video for your brand, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of our marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement. We will do just that for you.
Pasting a paper ad on a tree to promote your business is a thing of the past. But what if you heard that simply posting written content on a blog isn’t enough to cut it either? In a perfect world, posting blog posts sprinkled with keywords would be enough to grant you endless number one spots and attracting more leads.
Unfortunately, in our modern-day world of marketing, that’s not the case. Today marketing your business must go beyond putting words on a page. According to Forbes, 65 percent of us are visual learners. Though well written, insightful blog posts do have the power to bring in leads, incorporating videos in your marketing efforts can expedite the process. Video is 50 times more likely to get organic page ranks in Google than plain text.
Listed below are seven of the best videos to incorporate into your marketing plan for every step of the buyer’s journey.
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